1702 Barlow St.
Traverse City, MI 49686
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Leadership Team

Andrew Kohlmann   |   Owner   |   andrew@image360tc.com

I'm proud of my company's history in Northern Michigan -- it's been close to 25 years since Signs Now first opened in Traverse City. Since 1996, when I started my career with Signs Now as a TC Central high school student, I've strived to provide the very best customer service and products possible. In 2008 my wife Amy and I purchased the center from the previous owners and have worked hard to continue Signs Now's evolution as an area leader in signage and graphics solutions. Since 2008, we've added new team members, expanded our line of products and services, invested in a larger facility and technology. On January 1, 2014, we updated our name and image to better reflect who we've become -- Image360.

My team and I are heavily invested in our community and we look forward to continuing to be your best local resource and community partner.

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Amy Kohlmann   |   Owner   |   amy@image360tc.com

Amy, and her husband Andrew, are the proud owners of Image360 - Traverse City. They purchased the business in June of 2008, and have worked tirelessly to build a valued business in Traverse City and the surrounding areas. Currently, Amy works heavily in accounting. She is originally from Frankenmuth, Michigan, and moved to the Traverse City area in the fall of 2002. She holds a bachelor’s degree from the University of Michigan in Dental Hygiene. Amy resides in Traverse City, with her husband and two daughters..

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Dan Reed   |   Project Manager and Team Lead   |   dan@image360tc.com

Originally from the Saginaw area, Dan attended Grand Valley State University, majoring in secondary education. After graduating, life brought Dan and his future wife to Northern Michigan where his career took an interesting turn. After searching for teaching jobs for a year Dan and his family decided a new direction was necessary, After working a short period of time in sales Dan took a position with a local large format print company.

Over the course of 7 years, Dan moved from entry-level shipping team member to Manager of all Secondary Operations. Toward the end of 2017, it was time for another change. As of May 2018, Dan is extremely excited to be a part of the Image 360 TC team and hopes to bring his years of experience in print to his new role as project manager. When he's not working on a multitude of projects with Image 360 Dan enjoys spending time with his wife, kids, and dog as well as enjoying the occasional college football game.

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Jeff DuFort   |   Project Manager   |   jeff@image360tc.com

Jeff found himself drawn to the print & graphics industry all the way back in high school. Now, he's an industry veteran with over 43 years of experience with a strong focus on quality and customer service.

Jeff lives on a small farm just outside of Traverse City with his beautiful wife, an assortment of perfect Pit Bulls, misbehaving cats, self-centered horses and semi-retired chickens. Downtime consists of kayaking local rivers and shorelines, landscaping extensive perennial gardens and building projects.

He's found Image360 to be the perfect place to utilize his years of experience to help clients with their visual imaging needs. Printed materials, signage and graphics are just the tip of the iceberg of the fun and creative projects that he can assist you with.


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Stefanie Johnson   |   Design and Print Department Team Lead

Stefanie joined the Image360 team in the fall of 2015. A Traverse City native, she attended NMC out of high school, studying Visual Communications. She then attended Davenport University and graduated with a Bachelor's degree in Marketing. This mix of skills gives her a unique perspective when helping customers with their projects. Stefanie is a dog lover, family-oriented, and enjoys seeing ideas turn into concrete concepts. We are happy to have her as a part of the Image360 team!

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Brooke Blaida   |   Print & Design Specialist

From a young age, Brooke showed interest in art and visual communications - from painting to sculpting and beyond. She joined the Image360 team in the fall of 2013. With a large part of her past experience centering on customer service, Brooke works with customers creating designs, and getting designs printed and cut before the finished product is produced. She holds an associate’s degree in Visual Communications from Northwestern Michigan Community College, and is currently working toward her bachelor’s degree in Marketing from Davenport University.

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Eric Peterson   |   Production Specialist

Eric has been in the sign industry since 1996, his senior year in high school. Eric began with hand lettering billboards and block walls, and then moved into vinyl lettering and graphics. In 2012, Eric joined Image360 – Traverse City. Eric is responsible for building, producing and installing clients’ visual communications projects, including the installation of vehicle graphics. Eric resides locally with his wife, Amy, and two young boys, Owen and Eli.

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OB Fearnow   |   Production Manager and Team Lead

OB is a Traverse City Native and graduate of TC West Senior High School. OB started his career with Image360 in 2013 – helping with the facility expansion. Since then, he has immersed himself in various aspects of the business -- quickly learning new skills, roles and responsibilities which has made him a valued and respected member of the team. OB enjoys cars and the outdoors.

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Ryan Porter   |   Fabrication/Welding Guru

Ryan is from Karlin, Michigan, and he started working for Image360 in July of 2017. He is a certified welder with a background in heavy machinery; he brings a strong work ethic and a sense of humor to the Image360 Center. In his free time, Ryan enjoys snowboarding and welding.

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Tristin Sattler   |  Installation Specialist   Ryan Porter
Doug Sattler   |  Installation Specialist   Ryan Porter


Maggie is our official shop dog, counselor and mascot. As a Labradoodle she’s naturally smart, playful and a good listener. Stop in and give her a treat and belly rub for being a good girl!