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As the cannabis dispensary industry becomes more competitive, it becomes more difficult to capture the attention of your audience. With more product and service options available than before, it’s crucial that your business stands out.
Good marketing starts with great visual communications, and the Image360 Traverse City team can help! We’ll ensure you present the right image to your audience from the moment they reach your location, and continue that professionalism indoors with a welcoming, safe environment that develops the right atmosphere.
Consider how your business can use:
Building signs: Simply put, your clients want to easily find your location! Adding dimensional signage to the outside of your building can help your building stand out for the right reasons. Add illumination to ensure you can be found even when the sun’s down!
Parking signs: Many businesses in the cannabis industry allow for easy curbside pick-up options for their clients. If your location provides this, well-designed metal parking signs can permanently designate these spots for those individuals to help keep the flow of traffic moving safely through your parking lot.
A-Frames: If you offer curbside pickup or other options on a more temporary basis, sturdy and durable A-frames are a perfect option. They’ll help you designate specific areas for pickup and parking – but only when you need them.
Window graphics: Your clients value their privacy, and window graphics from Image360 Traverse City can help you protect it. With our perforated or frosted window film, you can easily reduce the visibility of your interior without completely blocking out the natural light from outside.
Once your clients are inside your location, they should be able to clearly find what they’re looking for and have a smooth and easy checkout experience. Informational and promotional messaging can be incorporated into your graphics to help make sure this occurs.
You can rely on Image360 Traverse City for:
Lobby graphics: If your location has a separate lobby for individuals who are not accompanying a client into the shopping area, you should still try to make sure they feel as welcome as possible. Lobby graphics, such as a wall mural, can help create the right atmosphere for any space.
Frosted window film: Just like outdoor window graphics, translucent window film can be used indoors to help create a professional, frosted look in any space where you need a little bit of extra privacy for clients or staff.
Dimensional signs: You worked hard to create your business, so show off your brand by giving it an extra boost with a dimensional sign in your lobby or near the cash wrap! Add backlighting to create a sophisticated touch.
You can also count on the team at Image360 Traverse City for branded promotional items, banners, feather flags, vehicle graphics and so much more.