One of the easiest ways to increase the visibility of your trade show display is with booth lighting offered by Image360 Traverse City. A quick look around any convention hall will confirm that most exhibitors do not rely on the hall’s overhead lights alone for illumination. They supplement it with trade show lighting for their tables, pop-ups, booths or custom displays.
Three reasons to use booth lighting
Exhibit lighting solutions from Image360 Traverse City serve several purposes. Experienced event marketers opt for display lighting to:
1.Attract visitors: Well-positioned at your exhibit space, LED display lights and other lighting fixtures catch the eye — and capture the attention — of trade show attendees in ways that unlighted displays can’t often match. Use portable booth lights and exhibit table lamps to illuminate your event signage and key focal points or brighten up the entire display!
2.Spotlight demonstrations: If you want guests to focus on your demonstrations, read your sales materials or review technical drawings, make it easy for them to do so with supplemental lighting. Of course, you’ll also want to spotlight any surface on which prospects leave their contact information for your sales follow-ups! Test: At your booth, can someone easily read your business card?
3.Flatter your logo … and your team: Even when lighted, some booths are too dark to enliven your displays and signage. Others bring out the worst in booth staffers! Some trade show booth lighting can cast unflattering blue hues on representatives and visitors, too! Avoid these pitfalls by working with Image360 to discover warmer, more flattering exhibit lighting solutions. They’ll bring out the best in your display, signage and people!
Ready to take the next step with trade show booth lighting?
Contact us today to set up a consultation to discuss your needs and review our solutions. Your source of custom graphics, signage and displays, you can also count on Image360 Traverse City for lighting design concepts and as well as mounting or installation.
